Extremely Efficient Data Storage…

One of our design goals was to optimize data storage. Many developers underestimate the importance of that and de-prioritize it, the end result being its never given any thought, and their products are bloated. They are quick to discount it claiming ‘disk space is cheap’ etc, but that is far from the truth. More data means more network traffic, more latency, longer and more problematic data synchronization, larger mobile databases, more chance of corruption, slower searching, etc.

Our unique data model design means that not only do we use a fraction of the storage space of competitors, but we even use less space than the original data! (ie. if you stored the raw data in text files ). The immediate assumption is that we use compression of some type, but we don’t … its just the way our data model optimizes the data, and another example of why our system is so much better.